A charismatic chef and a wonderful human being, Chef Swamy served nicely as the mascot for this festival. The similarity of letters in the names delivered a unique tonal quality to the central message. What started as a basic idea to utilise the chef's image for the communication became a full-fledged campaign cutting succinctly across various media platforms. The teaser video harnessed the similarity between the chef and one of the biggest South Indian superstars. The outdoor media was a pleasing amalgamation of various food elements and the chef's image. The huge engagement on the social media proved that the campaign had struck the right chord with the audience.
Conceptualisation, Content, Art Direction, AV Production
Audio Visual, Outdoor, Social Media