`The Wedding Showcase´ was a confluence of the finest designers and wedding services coming together to build one´s dream wedding. The two- day event was in collaboration with `Shaadi by Marriott´. Day 1 saw a luxury fashion show displaying celebrated couturiers Shantanu & Nikhil´s latest wedding collection with glamorous show-stopper, Dia Mirza. Day 2 displayed a grand exhibition of the best event planners and designer clothing in the city. The online campaign entailed social media teasers leading up to the event, video interviews and live event coverage. The offline campaign displayed the event on hoardings and magazines. The audience was encouraged to `come fall in love with the season´s finest´ at JW Marriott Pune.
Conceptualization, Content, Art Direction, AV Production
Print Media, Social Media, Outdoor Media