Brand Identity and Packaging Design

Overview
Soka is an organic crisps brand. Their product is not only unique but also aimed at bringing back the love for healthy snacks. The brand identity we created resonated with a trending rustic and organic appeal, while evoking a positive attitude. The colors used were hip, bright and happy to entice audiences into indulging in good health. The illustrations were created to complement the identity and a grunge effect was used to further enhance the packaging. The product was not only received well, but managed to make a lot of heads turn for the right reasons and for the alluring packaging.
Capability
Conceptualization, Brand Identity, Illustration, Graphic Design, Packaging, Design, Content
Medium
Print

Related Work