Posted by Shruti Nair | 20 June 2017| Thought

Marketing is not an easy task at all, especially since more and more platforms are springing up to clout the digital space with more content for the audience. With more and more platforms to cover, it is not only difficult to be juggling with all of them, but also to keep a tab on your...

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Posted by Aahana Mehta | 07 June 2017| Blog

Just as this question arises, comes the next question: What makes the perfect cup of coffee? Conveying a thought provoking post in 140 characters, creating a perfectly looking aesthetic feed, and getting likes and reads are definitely not as easy as one, two, and three. So let’s start by giving up, for a second (not...

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Posted by Shruti Nair | 30 May 2017| Blog

Right at the start of 2017, we had a clearer picture of visuals ruling the internet with the way YouTube evolved in the recent two years. However, the game for design creative has also undergone a lot of change with GIF’s coming in, the play of elements & words in designs and obviously, video content. It...

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Posted by Shruti Nair | 19 May 2017| Blog

A major aspect of marketing is branding. Branding, in today’s world, is an essential tool to turn a business into a renowned brand. In order to create a successful brand, it is essential to understand that there are different elements which create a difference in making this happen like creating a style guide, a logo...

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Posted by Shruti Nair | 09 May 2017| Blog

Google is known to bring about changes not only every year but every quarter and it is indeed difficult to be up-to-date about each of this updates. However, to be a smart player in the Google rankings, it is necessary to keep up with the SEO trends of the day. With Google focusing on the...

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Posted by Shruti Nair | 24 April 2017| Blog

We know how important Social Media Marketing is today and it can be a boon to reach out to your customers in the digital space. Facebook and Twitter are already doing great for your business but how to utilize the famous photo-sharing networking site, Instagram to your advantage? Irrespective of the industry or sector that...

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Orcastudio E-commerce Blog
Posted by Shruti Nair | 29 March 2017| Featured

With the internet user-base constantly increasing to nearly crossing 500 million in 2016, more and more businesses are venturing out from the brick-and-mortar model of business into the digital world. To know how to create an e-commerce website for yourself. read on.

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Posted by Shruti Nair | 23 February 2017| Blog

Blogging has not been limited to a passion or an activity taken ahead during free time. It’s grown to become a career for many and that’s why we hatched this title. Not only people but brands have also initiated active blogging in order to keep their audience engaged. We are nowhere behind and you obviously...

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Close up of a man using smart phone
Posted by Abhishek Upadhye | 22 February 2017| Blog

While it is well known that people are moving further towards a Mobile-First world, however the future of mobile apps being used extensively is still quite uncertain. While most efforts digitally are driven towards websites, these days there are quite some changes online which are aimed towards applications and improving their usage. Search Engine Optmization...

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Posted by Shruti Nair | 14 February 2017| Blog

Content Marketing is a major service aspect in today’s times and we all know that without appropriate content, digital marketing can seem absolutely worthless. Content does not confine itself to written words but also video content which can be produced and delivered to your audience. Content, today has become a product rather than just being...

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